Client project / Excel Dental
A complete digital presence, continually improved.
Website design and optimization are part of a much broader achievement: a sustained program of content marketing, social marketing, citations, SEO and data-led enhancement for Excel Dental.
Client project / ongoing service
One practice. A connected digital marketing program.
Excel Dental in Hamilton, Ontario, is a substantial example of DOYJO’s work across website design, technical optimization and ongoing marketing. The website is the foundation for a broader program that includes content marketing, social marketing, third-party citations, SEO, analytics and continuing enhancement.
The work connects how people discover the practice, what they learn about its services and team, and how they take the next step. Design, content, technical care and measurement all contribute to that experience.
A completed website foundation
The redesigned site organizes family, general and cosmetic dentistry and oral surgery into clearer paths. Service information, practitioner profiles, patient guides and contact options help visitors understand the practice. Mobile layouts and redirects from older pages are part of the underlying work that supports that experience.
The breadth of the ongoing work
- Design and technical optimizationMaintain a usable, coherent website and continue refining the technical foundation and visitor experience.
- Content marketingDevelop useful service and educational content around the questions people bring to their search.
- Social marketingExtend the practice’s content and presence through ongoing social marketing.
- Third-party citations and local presenceSupport the practice’s presence and consistent business information beyond its own website.
- SEO and search visibilityConnect site structure, relevant content and ongoing optimization to how people look for dental services.
- Analytics and data-led enhancementReview website, search and business-profile activity to guide improvements and the next round of work.
Why the depth matters
The work keeps developing after launch.
Search data informs new content, navigation reviews guide clearer routes to services, and mobile reviews help refine the contact experience. Those findings feed the next round of design, content and technical improvements.
AI-assisted workflows and DOYJO’s expertise bring continuity to that work: research, create, publish, measure and refine. The program keeps developing with the practice, its audience and the opportunities revealed by ongoing analysis.
A coordinated program that keeps improving.
DOYJO brings design, technical optimization, content marketing, social marketing, third-party citations and SEO together in one ongoing program for Excel Dental. Each discipline supports the others, with analytics guiding the next round of enhancements.
Search trends reveal the questions to answer next. Website activity helps us refine service pages and contact paths. Local profile insights guide how the practice is presented across discovery channels. That feedback turns ongoing marketing into a focused cycle of research, action and improvement.
Experience behind the technology
30+ years of making small businesses competitive.
Brian Bateman brings more than 30 years of experience helping small businesses successfully compete. His work spans search engines and social media, including regional and nationally competitive markets.
Brian has personally studied tens of thousands of pieces of competitors’ marketing advice. Decades of hands-on work, testing and results inform the strategies he puts into practice for DOYJO’s clients.
Expert strategy. More thorough execution.
He programs and trains AI agents to apply his own SEO strategies across research, content, technical optimization, social marketing and ongoing analysis. He continually adjusts those agents as the work develops.
That combination lets DOYJO examine more detail, repeat checks more consistently and carry out ongoing work more thoroughly than Brian could personally handle alone. It brings the depth of strategy and execution used for enterprise clients to your business.
Research, testing, measurement and refinement keep the work focused on stronger rankings and more targeted traffic. Each round of analysis guides the next improvement.
How the work connects
Each step informs the next.
How this applies to your business
Connect the work around the whole customer journey.
A dental practice, home-service company or professional firm needs more than an attractive launch. People need to find it, understand its expertise and know what to do next. This approach brings the website, ongoing marketing and measurement together, with priorities tailored to the business.
A useful place to begin
Review the website, the main services, the current marketing channels and the available analytics together. Identify the gaps across discovery, understanding and contact, then agree a sequence of improvements that can continue over time.